Success stories
Selected case studies and performance outcomes.
Client
DTC Health & Wellness Brand
Project Background
Mission:
Scale revenue 2.5× without sacrificing profit. The goal was to aggressively increase volume while holding a strict 3+ ROAS.
Challenge:
Rising costs stalled growth. Scaling attempts caused a 40% CPA spike, pushing performance dangerously close to the breakeven point.
Solution:
Aligned media spend with unit economics by isolating top products. I refined the funnel for high-intent audiences and executed a CRO roadmap to eliminate conversion drop-offs.
Results
Scaled Revenue 2.5× while maintaining full profitability.
Sustained 3-4× ROAS, staying safely above breakeven targets.
Lifted Conversion Rate 30%, neutralizing the CPA spike.
Client
International iGaming Operator
Project Background
Mission:
Maximize First-Time Deposits (FTDs) while lowering CAC. The goal was to fix the critical disconnect between "signing up" and "paying."
Challenge:
The funnel leaked at the deposit stage. High volume masked poor lead quality, killing conversion rates and making efficient scaling impossible.
Solution:
Implemented a lifecycle-led strategy. I aligned campaigns with high-intent audiences and optimized landing flows specifically for deposit behavior rather than just registration.
Results
20–35% Depositor Rate Lift: Bridged the registration-to-funding gap.
25% CPA Reduction: Optimized the cost per paying player.
Scalable Predictability: Enabled reliable revenue forecasting.
Client
Multi-Practice Law Firm
Project Background
Mission:
Scale Signed Case Volume by 30%+ while reducing unqualified leads. The goal was to turn stagnant intake into profitable growth.
Challenge:
High Volume, Low Value. Marketing generated plenty of leads, but signed cases were flat. The low qualification rate clogged the funnel, making the Cost Per Case unsustainable.
Solution:
Engineered a "Quality-First" Model. I redesigned the funnel to filter for legal validity, ensuring ad spend converted directly into qualified, signed cases rather than just raw inquiries.
Results
30–40% Lead-to-Case Lift: Unlocked high-intent volume.
35% Lower Cost Per Case: Eliminated ad spend waste.
Consistent Intake Scale: Stabilized the monthly pipeline.
Client
FinTech / Financial Services Platform
Project Background
Mission:
Scale loan application volume by 20% without exceeding a strict $80 CPA target.
Challenge:
Rising competition caused a 30% spike in acquisition costs. The client also lacked data on which channels drove funded loans, resulting in wasted budget on high-click, low-value traffic.
Solution:
I integrated CRM data with ad platforms to track actual funded loans, not just leads. Using historical data, I identified the most profitable channels and scaled volume by deploying Custom and Lookalike audiences based on the highest-value customers.
Results
Scaled application volume 35% YoY.
4.2x ROAS: Increased profitability from a 2.5x baseline.
-15% CPA: Reduced acquisition costs while doubling daily spend.
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